Meridianbet, a global sports betting company with over 30 years of experience, has officially launched in Nigeria through a strategic partnership with Masterslive Network. This expansion strengthens its presence in Africa, following successful operations in Tanzania and South Africa.
With Nigeria’s sports betting industry growing rapidly, Meridianbet aims to introduce a world-class betting experience driven by innovation, player protection, and responsible gaming. The company’s entry is expected to enhance industry standards, offering bettors cutting-edge technology and premium services.
Strong Focus on Responsible Gaming
Announcing the launch, Lolu Desalu, Managing Director of Masterslive Network, emphasized the company’s commitment to responsible gaming:
“At Meridianbet, we are redefining the betting experience in Nigeria with an innovative and responsible approach. Our technology detects problematic gambling patterns in real-time, and we partner with licensed addiction specialists to support vulnerable players. Betting should always be entertainment—never a financial solution or dependency.”
With this launch, Meridianbet is set to reshape Nigeria’s betting landscape, prioritizing player safety and industry excellence.